Outdoor Advertising & Totems

Running cost and wind load matter more than headline brightness.

An advertising site is a business, not an installation. Average power over a year, cabinet weight against the steelwork it hangs from, and how long a fault takes to fix are the numbers that decide the return. We quote average W/m², not just peak.

How to choose for this site

Common-cathode drive cuts average consumption substantially against a conventional common-anode design — on a screen running sixteen hours a day that difference shows up on the electricity bill within the first year.

IP66 protection front and rear, with front-access maintenance, means a module can be replaced from a cherry picker without a rear catwalk.

Worked examples

What a screen for this site actually looks like

How to read this page. The photographs illustrate the type of installation — they are visualisations, not photographs of delivered projects, and we do not attach a client name or a location to them. Everything numeric below is calculated from our published product datasheets: the pitch from the stated viewing distance, the cabinet layout from the real cabinet dimensions, the power from the datasheet W/m². Your own quotation confirms the final layout.

Reference configuration 01

Station forecourt totem

Read on the move by people walking to a train, from roughly eight metres. Runs sixteen hours a day, every day — which makes the average power figure, not the peak, the one that shows up on the electricity bill.

SeriesHH Series Outdoor Energy-Saving Advertising LED Display

Pixel pitchP7.81 closest viewer 8 m · pixels blend beyond 27 m

Screen8.00 × 4.00 m8 × 4 = 32 cabinets

Resolution1024 × 512 px0.5 megapixel

Average power6.0 kW186 W/m² from the datasheet

Quote this configuration → View HH Series

Reference configuration 02

Roundabout three-face totem

Three faces on one structure means three times the power and three times the wind area. Cabinet weight drives the foundation cost, so an areal weight figure belongs in the comparison before the price does.

SeriesHC Series Outdoor High-Brightness Advertising LED Display

Pixel pitchP8 closest viewer 8 m · pixels blend beyond 28 m

Screen3.84 × 5.76 m4 × 6 = 24 cabinets

Resolution480 × 720 px0.3 megapixel

Average power4.1 kW186 W/m² from the datasheet

Quote this configuration → View HC Series

Reference configuration 03

Exhibition centre twin columns

Viewers approach on foot to within six metres, so this is finer than a roadside billboard needs to be. Outdoor fine pitch is the answer, with IP66 front and rear and front-access service from a cherry picker.

SeriesHS Series Outdoor Fine-Pitch LED Display

Pixel pitchP4.81 closest viewer 6 m · pixels blend beyond 17 m

Screen10.00 × 5.00 m20 × 5 = 100 cabinets

Resolution2080 × 1040 px2.2 megapixel

Average power9.3 kW186 W/m² from the datasheet

Quote this configuration → View HS Series

Reference configuration 04

Industrial park gantry screen

A wide, short screen over a carriageway. The geometry is unusual, so a cabinet that comes in both 500 × 500 and 500 × 1000 keeps the layout tidy without custom tooling — and the structure only has to carry what it must.

SeriesHH Series Outdoor Energy-Saving Advertising LED Display

Pixel pitchP6.25 closest viewer 7 m · pixels blend beyond 21 m

Screen12.00 × 2.00 m12 × 2 = 24 cabinets

Resolution1920 × 320 px0.6 megapixel

Average power4.5 kW186 W/m² from the datasheet

Quote this configuration → View HH Series

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